Kitsap County, WA (May 2025) – Visit Kitsap Peninsula (VKP) has released new data highlighting the strong and growing economic impact of tourism in Kitsap County in 2024. With steady visitor spending, job creation, and overnight stays, the data confirms tourism is not just an economic driver—it’s a vital part of the region’s community health and prosperity.
The annual Economic Impacts of Visitors in Washington State report, compiled by Tourism Economics for State of Washington Tourism, revealed that visitor spending in Kitsap County grew by 5.8% in 2024, totaling $513.8 million in direct sales. Of that, $369 million came from overnight visitors—underscoring Kitsap’s growing appeal as a destination where visitors linger and invest in the local economy.
With 3.37 million visits in total and 1.3 million overnight stays, the region attracted travelers seeking a balance of nature, culture, and community. The top three most visited towns were:
Spending metrics reinforce the value of overnight travel: visitors spent $284 per party per day, or $1,075 per trip—equivalent to $87 per person per day and $329 per person per trip.
Tourism continued to play a key role in the region’s economic recovery and resilience, supporting 3,782 direct jobs in 2024. The recreation sector alone brought in $62.2 million, further validating Kitsap’s identity as a basecamp for Pacific Northwest adventure.
“Tourism on the Kitsap Peninsula isn’t just about where people stay—it’s about what they make possible,” said Aljolynn Sperber, Executive Director of Visit Kitsap Peninsula. “From supporting local jobs and businesses to funding community services through tax revenue, tourism continues to drive meaningful benefits across our region. This momentum gives us even more reason to double down on inclusive and inspiring marketing that shows the world what Kitsap has to offer.”
“As we prepare to welcome international travelers ahead of major events like the 2026 FIFA World Cup, it’s critical to invest in strategies that reflect the diversity, beauty, and regenerative potential of the Kitsap Peninsula,” added Sperber. “We want visitors to feel like they belong here—because they do.”
In 2024, key sectors such as lodging, food and beverage, recreation, and retail all saw strong returns, reinforcing tourism’s position as a cornerstone of Kitsap’s economic vitality. This data strengthens the case for continued investment in tourism marketing, infrastructure, and business development—ensuring Kitsap remains a welcoming destination for years to come.
About Visit Kitsap Peninsula
Visit Kitsap Peninsula (VKP) is a beacon of economic development and sustainable tourism, nestled in the heart of the Pacific Northwest. VKP is dedicated to enticing and educating travelers and planners alike, fostering a vibrant ecosystem of outdoor exploration, community engagement, and retail sales. At the core of VKP lies a fervent desire for the Kitsap Peninsula to ascend to world-class status. Boasting unparalleled waterfront access to the Puget Sound, lush forests and parks, scenic trails, and charming city sidewalks, our region beckons adventurers seeking an authentic and enriching experience. Join us on this journey as we invite the world to discover the magic of the Kitsap Peninsula, where every moment is an invitation to connect, explore, and be inspired. Learn more at www.visitkitsap.com.
MEDIA CONTACT: Aljolynn Sperber Executive Director, Visit Kitsap Peninsula (360) 908-0088 hello@visitkitsap.com