Partner Hub for Hotels, Businesses & Attractions

Breathe at your own pace—and help visitors do the same.
Kitsap’s Secret Season is our extended-stay, shoulder-season campaign designed to fill more rooms, drive more foot traffic, and invite travelers into the cozy magic of November through April. And you’re invited to join us.

Become part of a region-wide effort that elevates your business, strengthens our tourism economy, and shows visitors why Kitsap is the place where belonging comes naturally.

What Is Kitsap’s Secret Season?

From November 1 through April 30, travelers staying 3+ nights at participating hotels receive a Secret Season Tote filled with offers, experiences, and insider tips from local businesses.

We amplify this with:

  • Region-wide digital ads
  • Weekly partner shareables
  • Influencer & content creator coverage
  • Storytelling highlighting the “Borrow My ______” concept
  • Cozy, winter-forward itineraries and cultural moments

It’s an invitation to visit during our most peaceful, charming, and imaginative time of year—and an opportunity for your business to shine.

Why Join the Secret Season?

For Hotels

  • Increase off-season occupancy with a clear, easy-to-promote offer
  • Enhance the guest experience with a curated tote that feels special
  • Receive weekly, ready-to-post content to boost visibility
  • Get featured across Visit Kitsap’s social channels, newsletters, and website
  • Build stronger relationships with the businesses that make Kitsap memorable

For Local Businesses

  • Bring more travelers through your door
  • Get your offer or coupon in totes handed directly to overnight guests
  • Be highlighted in weekly content calendars, ads, and partner showcases
  • Tap into a regional marketing campaign that’s already gaining traction
  • Join a collaborative network of businesses shaping Kitsap’s tourism identity

What We’re Seeing So Far

Even early in the campaign, the signals are clear:

  • Travelers are searching for longer stays in Kitsap
  • Interest spikes when we promote “invitation-based” storytelling
  • Social engagement increases when local businesses are featured
  • Visitors are using Secret Season as a cue to slow down and explore

Participants are already reporting better winter visibility and more intentional guest interactions.

When we move together, we move farther.

How It Works

For Hotels

  1. Opt into the program.
  2. Hand out totes to guests staying 3+ nights (Nov–Apr).
  3. Track distribution using our simple checklist.
  4. Add your own merch or materials if you want—make it yours.
  5. Get amplified through regional marketing.

For Businesses

  1. Submit your offer, perk, or insider invitation.
  2. Optionally contribute items to the tote.
  3. Receive weekly creative inspiration to help promote the campaign.
  4. Get visibility across our ads, social, website, and storytelling.
  5. Welcome new customers who already feel connected to your brand.

Partner Tools & Resources

Everything you need in one place:

  • Weekly Content Calendar
  • Shareables Folder
  • Social Media Tagging Guide
  • Tote Program Checklist (Hotels)
  • Photo Library (with credit guidelines)
  • YouTube Videos / Embeddable Content
  • Partner Support Email: hello@visitkitsap.com

Add Your Offer to the Secret Season Tote

Travelers love exclusive perks—simple or small, they go a long way in building brand affinity and driving repeat visits.

Submit:

  • Your business name
  • Offer or discount
  • Start/end dates
  • Website & social links
  • Optional tote item (stickers, samples, postcards)
  • Logo upload

Submit Your Offer

Marketing Support for Partners

Need help amplifying your reach this season? Visit Kitsap can support you with:

  • Social media content creation
  • Google Maps optimization
  • Photography & video add-ons
  • Paid ads management
  • Email campaigns
  • Digital storytelling
  • Influencer coordination

We’ll help you stay visible while staying true to the heart of your business.

Request Marketing Services

FAQs

Does it cost anything to join?
No. Secret Season participation is free for hotels and businesses.

Can we add our own items to the totes?
Yes! Please do. Merch, coupons, postcards, samples—make it yours.

How do we restock totes?
Email hello@visitkitsap.com and we’ll coordinate with your team.

Is there a minimum offer for participating businesses?
No minimum—just something meaningful for visitors.

Who can join?
Hotels, short-term lodging, restaurants, cafés, retailers, creatives, attractions, and community partners within Kitsap County.

Join Us

Kitsap’s Secret Season is more than a promotion—it’s a shared invitation to experience our region the way locals do: slower, cozier, and with a deeper sense of place.

Let’s make this season unforgettable for travelers and transformational for your business.

Become a Partner

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