Explore visitor data, travel patterns, and economic insights that inform tourism strategy, investment, and storytelling across the Kitsap Peninsula—updated regularly to support informed decision-making.
Lodging Data:
|
January |
February |
March |
April |
May |
June |
July |
Aug |
Sept |
Oct |
Nov |
| Hotel Occupancy 2025 |
47.7 |
58.6 |
63.4 |
65.0 |
66.5 |
77.2 |
81.4 |
80.7 |
70.4 |
61.6 |
53.7 |
| Hotel Occupancy 2024 |
52.4 |
59.9 |
62.4 |
64.6 |
69.9 |
76.9 |
77.8 |
77.8 |
77.8 |
65.2 |
56.4 |
| % +/- |
-9.0 |
-2.1 |
1.6 |
0.6 |
-4.8 |
0.4 |
4.5 |
-0.4 |
-2.1 |
-5.6 |
-4.9 |
|
|
|
|
|
|
|
|
|
|
|
|
| Hotel ADR 2025 |
109.47 |
116.46 |
120.76 |
122.59 |
128.87 |
137.79 |
148.32 |
154.25 |
139.02 |
127.64 |
115.76 |
| Hotel ADR 2024 |
101.96 |
107.51 |
110.78 |
114.89 |
120.58 |
136.33 |
149.52 |
149.52 |
149.52 |
127.33 |
116.52 |
| % +/- |
7.4 |
8.3 |
9.0 |
6.7 |
6.9 |
1.1 |
-0.8 |
2.1 |
1.1 |
0.2 |
-0.7 |
|
|
|
|
|
|
|
|
|
|
|
|
| Short-Term Rental Occupancy 2025 |
36.7% |
48.7% |
51.7% |
52.5% |
58.9% |
72.7% |
80.0% |
77.0% |
57.0% |
55.0% |
55.0% |
| Short-Term Rental Occupancy 2024 |
35.9% |
49.6% |
53.2% |
53.7% |
61.7% |
76.6% |
82.0% |
80.0% |
63.0% |
56.0% |
57.0% |
| % +/- |
2.29% |
-1.87% |
-2.84% |
-2.29% |
-4.54% |
-5.12% |
-2.44% |
-3.75% |
-9.52% |
-1.79% |
-3.51% |
|
|
|
|
|
|
|
|
|
|
|
|
| Short-Term Rental ADR 2025 |
$234.60 |
$217.43 |
$227.60 |
$241.68 |
$255.76 |
$283.18 |
$267.00 |
$272.00 |
$230.00 |
$201.00 |
$197.00 |
| Short-Term Rental ADR 2024 |
$224.84 |
$212.05 |
$228.00 |
$231.88 |
$241.57 |
$268.31 |
$248.00 |
$255.00 |
$217.00 |
$183.00 |
$182.00 |
| % +/- |
4.34% |
2.54% |
-0.18% |
4.23% |
5.88% |
5.54% |
7.66% |
6.67% |
5.99% |
9.84% |
8.24% |
Collected Lodging Tax
| Area |
2025 vs 2024 |
Narrative |
| Bremerton |
↑ 6.7% |
Downtown events, ferry proximity, and new experiences (film, art, food) are paying off.
Government shutdown impact? Should see in the December numbers. |
| Port Orchard |
↑ 6.58% |
Emerging as a growth area; family-friendly, affordable stays gaining traction. |
| Poulsbo |
↓ 3.17% |
Soft late-summer performance — opportunity for fall/winter campaigns. |
| Bainbridge Island |
↓ 5.37% |
Early-season lag and sustained dips may need stronger cultural/heritage positioning. |
| Unincorporated County |
↓ 0.29 |
Overall solid summer but shoulder seasons weakening — supports Secret Season strategy.
Government shutdown impact? Should see in the December numbers. |
2024 Annual Report
Visit Kitsap 2024 Annual Report